The Art Exhibition Of The Piano For More Than 10 Years

As a person who has been learning to play the piano for more than 10 years, I not only love music, but also am interested in other various forms of arts. Painting, which is the practice of applying paint, pigment, color or other medium to a surface, is one kind of arts I love. Therefore, instead of having dinner with friends, I went to the Emporium Center and visited â€Å"The Fall Juried Show: 41st Fall Art Exhibition† at 6 pm on last Friday. It was a rainy day. Walking along the sidewalk in downtown Knoxville with the rain made me a little melancholy, but I did not feel bad because I thought that melancholy is a good feeling for enjoying arts. When you are melancholy, your senses will be more sensitive, which makes you notice more details of various kinds of arts. When I stood in front of the Emporium Center, the building â€Å"The Fall Juried Show: 41st Fall Art Exhibition† was displayed at, I could see that the exterior wall of this building was consisted of tawny bricks. Some bricks were dark tawny, and some bricks were light tawny. A mottled exterior, brick wall made it seem like this building was steeped in history, and so it did. The Emporium Center was originally built in 1898, and was re-opened following renovations during the summer of 2004. This building, which located at 100 South Gay Street, has the 28,000 square feet of flexible use space. It houses multiple art galleries, which showcase local and reg ional artists, the administrative offices of the Arts CultureShow MoreRelatedWassily Kandinsky Essay1710 Words   |  7 PagesSolomon Higgs Dr. Watson HUMA 1153 4-22-10 Wassily Kandinsky Wassily Kandinsky was a Russian-born artist, whose contributions to the world of modern art are innumerable. On an artistic level, Kandinskys maturation process from representational art to abstract art is fascinating. From his earliest work, with an impressionistic flair, to his later work, which was pure abstraction, Kandinsky was an innovator and a genius. He bridged the gap between reality painting of earlier decades and theRead MoreComparitive Essay: Young Girls at the Piano the Piano Lesson2848 Words   |  12 PagesYoung Girls at the Piano PIERRE-AUGUSTE RENOIR The Piano Lesson HENRI MATISSE STEPHANIE DAVIS CONTENTS 1. 2. 4. 6. 8. 9. Introduction Young Girls at the Piano The Piano Lesson Comparison Conclusion Bibliography AN INTRODUCTION†¦ In this research paper I will seek to comparatively analyze two distinct works of art – the 1892 painting entitled Jeunes Filles Au Piano (Young Girls At The Piano) by Pierre-Auguste Renoir, and Henri Matisse’s The Piano Lesson, painted inRead MoreDifferences Between Class, Religion And Politics1500 Words   |  6 Pagesrange of people. Technology such as loud speakers, radio and film were used to show these very same ideologies. In September 1933, The Reichskulturekammer (Reich Culture Chamber) was established and led by Goebbels. The seven sub chambers of fine arts, music, theater, the press, the radio, literature, and films was established. Only artists that complied with Nazi ideology was able to become members and be active in the cultural community. bBY 1935, the Reich Culture Chamber had 100,000 membersRead MoreSurrealism : An Art Movement1248 Words   |  5 PagesSurrealism was an art movement based on dreams, unconscious thought and defying conventional logic. It grew out of the earlier avant-garde movement called Dada in the 1920s. Dada was about chaos and rejecting logic and rationality, and was also referred to as anti-art. Just like Surrealism it often featured bizarre imagery that didn t make sense. Famous surrealist artists include Salvador Dalà ­, Renà © Magritte, Marcel Duchamp, Man Ray, Max Ernst, and Frida Kahlo (although she rejected the label)Read MoreModern City and the Urban Experience2222 Words   |  9 PagesCENTRE GEORGES POMPIDOU: Modern city and the urban experience, From Haussmann to Piano and Rogers; This essay is an analysis on how modernity can coexist and even aggregate value to a traditional and consolidated setting. The main question is how the Centre Georges Pompidou, a high-tech building, relates to its surroundings, an urban context designed by Haussmann in the late 19th century, over one hundred years prior to this contemporary design. Read MoreThe Impact Of Ansel Adams On The Conservation Movement4007 Words   |  17 Pagesoutdoors and grew into one of the personalities most responsible for defining what American wilderness means. In his twenties, Ansel demonstrated incredible mastery of the young art form of photography. Through his friendships and collaboration with other artists and environmentalists and through his many prestigious art shows and published collections he gained fame. He used his fame, strong personal voice and persuasive activism for environmental conservation causes such as ... and for environmentalRead MoreThe Mighty Handful2127 Words   |  9 Pages1870. The Mighty Handful got their name from an article entitled Mr. Balakirev’s Slavic Concert, by acclaimed critic Vladimir Stasov which was a concert that was performed for visiting Slavic delegates in May 1867 at the All-Russian Ethnographical Exhibition† in Moscow, Russia. The four Russian composers whose worked were featured at the concert were Mikhail Glinka, Alexander Dargomyzhsky, Mily Balakirev, and Nikolai Rimsky-Korsakov. The article itself ended with the statement that lead to be namedRead MoreThe Great Hall Of The People1771 Words   |  8 Pageswas executed after the chaos of the wars as well as the initial success of the industrialization, and it was a crowning work in the Tian’anmen Square. It is as if in the historical context of the German Expressionist architecture as the total work of art with an intention to generate civil unity through erections of interactive, multi-functional structures (also, the Alpine architecture). For the Chinese Communist leaders and the population, the Great Hall symbolizes the socialist visions of grandeurRead MoreThe Legacy Of Daniel Libeskind2248 Words   |  9 Pages Daniel Libeskind was born in Lodz, Poland on May 12, 1946, to Polish-Jewish parents the year after World War II ended. His parents were Holocaust survivors, but living in postwar East ern Europe they found that the formal end of the Holocaust did not bring an end to Anti-Semitism violence. As Libeskind told Stanley Meisler of the Smithsonian, â€Å"Anti-Semitism is the only memory I still have of Poland. In school. On the streets. It wasn t what most people think happened after the war was over. It wasRead MoreMuseums Essays10752 Words   |  44 Pageslearning and exploration by people of diverse ages, interests, backgrounds, and abilities. They are public gathering places where visitors can be entertained, inspired, and introduced to new ideas. Museums enrich local cultural life and make communities more appealing places to live and to visit. For  society  as  a  whole, museums provide valuable intangible benefits as sources of national, regional, and local identity. They have the singular capacity to reflect both continuity and change, to preserve and

Everyday Use By Alice Walker Essay - 2069 Words

Although Alice Walker’s short story â€Å"Everyday Use† is evidently different than Flannery O’Connor’s short stories, â€Å"A Good Man Is Hard To Find† and â€Å"Revelation,† there seems to be a striking similarity between the main characters O’Connor and Walker chose for their stories. Dee, one of the main characters from Walker’s â€Å"Everyday Use,† the Grandmother from O’Connor’s â€Å"A Good Man Is Hard To Find,† and Mrs. Turpin from O’Connor’s short story â€Å"Revelation,† all share one major flaw, that is, they feel a sense of superiority to those around them. Their self-glorification and prideful beliefs about themselves and the people surrounding them becomes the central conflict as each story unfolds. Dee’s insulting comments towards her Mama and younger sister Maggie about their lack of education, the Grandmother’s sense of moral superiority and her freq uent passing of judgment onto others, along with Mrs. Turpin’s categorization of people based on their socioeconomic status and outward appearance, all illustrate the ugly reality of pride that is ever present in the human heart. Dee, from Walker’s â€Å"Everyday Use,† is Mama’s older daughter who not only has a judgmental, insensitive attitude towards Mama and her younger sister Maggie, but also believes she appreciates her family heritage more than Mama does, when in fact, Dee is the one who is â€Å"uneducated† and lacks an understanding about what her heritage truly is. Obert 2 The beginning of â€Å"Everyday Use† starts off with Mama anxiouslyShow MoreRelatedEveryday Use By Alice Walker852 Words   |  4 Pagescomes or belongs to one by reason of birth. In â€Å"Everyday Use†, by Alice Walker, the theme of the story can be considered as the meaning of heritage or even the power of education. Alice Walker uses many symbols and motifs such as the following: quilts, education, knowledge, Asalamalakim, and the renaming of Dee. In the story, African heritage and knowledge takes a major role. The African heritage plays a major role in the story, â€Å"Everyday Use†. Alice Walker emphasizes the meaning of heritage by havingRead MoreEveryday Use By Alice Walker1372 Words   |  6 PagesEverday Use† research paper In â€Å"everyday Use,† Alice Walker tells a narrative of a mother’s frustrating relationship together with her two daughters. At this facet, â€Å",Everyday Use†, tells that how a mom little by little refuses the cursory values of her older, successful daughter at the aspect of the useful values of her younger, much less lucky daughter. On a deeper outlook, Alice Walker takes on the theme of heritage and its norms as it applies to African-Americans. Everday Use, is set insideRead MoreEveryday Use By Alice Walker1102 Words   |  5 Pagespoem â€Å"Aunt Jennifer’s Tigers† can be read similar to Alice Walker s short story Everyday Use† both are compared by the women’s ways of showing their strengths and how they identify their values, expressions and strength. Advertised in the general outlines of the plot, both literary themes talks of a quest for freedom, the characters identity and self-expression. Adrienne Rich â€Å"Aunt Jennifer’s Tigers† Alice Walker â€Å"Everyday Use† Comparison Paper Analyzing the two types of literatureRead MoreEveryday Use By Alice Walker1372 Words   |  6 Pagessociety as a whole, but more specifically in the African American Community. Alice Walker gives slight insight into   what being forced   to assimilate is like. She says in her short story Everyday Use: She will stand hopelessly in corners homely and ashamed of the burn scars down her arms and legs eyeing her sister with a mixture of envy and awe. Statements such as these are a regular occurrence in her works. Walker often speaks on the ever so disheartening topic of cultural assimilation and theRead MoreEveryday Use By Alice Walker996 Words   |  4 PagesIn the short story â€Å"Everyday Use† by Alice Walker, the author describes different ideas about one’s heritage. Culture and heritage is at the main point of the story â€Å"Everyday Use† by Alice Walker as symbolized by the quilt. The bond that Mother and Maggie share is brought by their common talent to make works of art like quilts. Dee does not have similar capacity because she does not appreciate manual labor nor believes in her heritage. The idea of pride in culture, heritage, and family is the mainRead MoreEveryday Use By Alice Walker1721 Words   |  7 PagesIn her short story â€Å"Everyday Use,† Alice Walker summarizes the representation of the beauty, the conflicts and struggles within African-American culture. â€Å"Everyday Use† focuses mainly between members of the Johnson family, consisting of a mother and her two daughters. One of the daughters Maggie, who was injured in a house fire and has living a shy life clinging to her mother for security. Her older sister is Dee, who grew up with a grace and natural beauty. â€Å"Dee is lighter than Maggie, with nicerRead MoreEveryday Use By Alice Walker1655 Words   |  7 PagesIn â€Å"everyday Use,† Alice Walker tells a narrative of a mother’s frustrating relationship together with her two dau ghters. At this facet, â€Å",Everyday Use†, tells that how a mom little by little refuses the cursory values of her older, successful daughter at the aspect of the useful values of her younger, much less lucky daughter. On a deeper outlook, Alice Walker takes on the theme of heritage and its norms as it applies to African-Americans. Everday Use, is set inside the late ,60s or mid ,70sRead MoreEveryday Use By Alice Walker1735 Words   |  7 Pages â€Å"Everyday Use† by Alice Walker and â€Å"Brownies† by ZZ Packer are two different short stories with different lessons but both talk about the topic of race. Both stories talks about the time in the 20th century when slavery just ended but racism are still active between African Americans and Caucasians. Walker described a story about a single African American mother who is waiting for her daughter to arrive from college. Packer described a story about these African American fourth graders who are inRead MoreEveryday Use By Alice Walker1111 Words   |  5 Pagestheir culture. Alice Walker highlights and distinguishes the dissimilarities and clichà © of country African American women with the actualities that make up their lives. Characterized by short, compound sentences, with long adjectives and use of literary elements, her style is eloquent co nversational and authentic. Alice Walker’s short story, Everyday Use is stylistic, ironic and narrates profound interpretation of unique views and approaches to African-American culture. Walker’s use of characterizationRead MoreEveryday Use By Alice Walker1725 Words   |  7 Pages17 April 2017 Everything is Not What it Seems Sometimes people forget that heritage has to do with truly understanding their past. Many often misrepresent it, especially the younger generations who just accept its presence. Alice Walker’s short story, â€Å"Everyday Use,† revolves around an African American family that consists of three women, who are very different from each other. The story begins with Maggie and Mama waiting in the yard for Dee, the main character, to visit from Augusta. Dee is

The Most Popular Essay Samples for College

The Most Popular Essay Samples for College Since you are interested in getting the essay to communicate the ideal information about you, you have to do thorough preparation for the sample college admission essays to accomplish its purposes. For a beginning, the typical application essay topics need you to use language that's absolutely free from language flaws and grammatical mistakes. There are many persuasive essay examples college students are able to make use of online. Both examples manage the very same theme (sick parent) but utilize various approaches. Your college essay should contain information that relate to the instruction provided to you. Writing a college essay can arrive in various forms and styles based on your taste. Your college application essay is the solution. Developing an amazing college essay may lose its purpose in the event the content of what you've written is not what the university is asking for. Keep in mind, an admission essay sample may be a good way to find out more about the writing procedure and understand the task better. Thus, the essay is supposed to coincide with the applicant's qualities and interests in order for it to boost the possibility of admission. Let EssayEdge help you compose an application essay which gets noticed. An admission essay is a sort of essay that comprises student's individual statements and her or his vision of a specific college. If You Read Nothing Else Today, Read This Report on Essay Samples for College On our website, you're come across competent essay writers who will assist you with your assignments whatever they may be. Therefore, you're able to also have scholarship essay writing tips that will lead you in your writing. Consequently, college essay writing help stipulates the next ten strategies for crafting an essay. Evidently, the entire essay writing procedure is very time intensive and tedious. College life includes writing essays and application letters whether you're in the subject of company or literature. Students have to compose essays based on the teacher's instructions or their preferred style in writing. Writing an essay isn't an easy undertaking. The duration of your essay is not what universities search for. There's quite a few essays completed by them. Free essay papers provide great benefits of the students. You want to understand how to compose an effective essay as it is a typical foundation for a student's grade. Writing skills in college isn't restricted to essays. If you're going to write college admission essay by yourself then don't overlook the appropriate structure of the paper. College application essays aren't formulaic. What Essay Samples for College Is - and What it Is Not If you genuinely desire to acquire admission in a particular college, the College Scholarship Essay Examples can help you in your essay that will demonstrate your desire to follow a college education. In addition to its growing cultural and ethnic diversity, State University is turning into a master at developing a niche for every single student. College is the ideal place you will meet people because you've got a lot in common. Colleges care about the quantities of acceptances deeply, so it could help to understand you're a sure thing. Consequently, glance at the guidelines to understand whether there are any particular needs of the college. Be aware that each college website would like to get its own structure. Our service is utilized by students throughout the world. Deficiency of resources An ordinary college student doesn't have the necessary academic resources required to compose an essay. The New Fuss About Essay Samples for College A college essay can be exceedingly difficult so there isn't any reason to feel awkward when seeking help. Moreover, our English-speaking writers make sure every order has original content and a suitable structure. There's no topic too hard for our experts. Perhaps you are reluctant to find help because you were once conned by means of a scam on-line help. One of the most difficult features of college life is finances. My experience in college gave me the opportunity to sharpen my skills within the field of my pick. Because of the time zone difference, our crew of prof essionals is at your disposal at any moment. Most students think that it is the lack of desire to complete assignments that results in the using of writing services. Write in your voice and be sincere of what you're saying. Remember there isn't any one right means to compose an essay. Some of us will cite your article in their work on the grounds of having read your abstract, therefore it's very worth whilst making the abstract the best that you are able to. They write the abstract as their last piece of work on a particular paper.

The Bay Of Pigs Invasion - 2240 Words

â€Å"One of our greatest assets is that all men aspire to be equal and free. This fact haunts the rulers of the Kremlin today for they cannot change the law of nature and they know it.† stated Allen Dulles, the fifth director of the Central Intelligence Agency. The Bay of Pigs Invasion was an encounter that occurred on April 17, 1961, between Cuban exiles, armed and trained by the American Central Intelligence Agency and the military forces of Fidel Castro. With the failure of the Bay of Pigs invasion the United States found itself more involved in the Cold War and experienced a new era in the military, political, and intelligence fields as well as the exchange and exploration of communist ideology. The Spanish-American War began with Cuba’s struggle for independence from Spain in 1895. As the uprising began to occur in Cuba the United States sent the United States Ship the Maine (U.S.S. Maine) to the harbor in Havana to protect United State’s citizens and property. The United States was on the verge of entering the struggle when the U.S.S. Maine was sunk under unknown circumstances in 1898. After the sinking of the U.S.S. Maine the United States entered the struggle and began to express the need for the end of Spanish colonial rule in the western hemisphere. In an attempt to please the angered United States, Spain granted Cuba some limited powers of self government. However, the United States was far from pleased and demanded that Cuba be made independent from Spain and theShow MoreRelatedThe Bay of Pigs Invasion1313 Words   |  5 PagesThe Bay of Pigs Invasion Background The Bay of Pigs invasion of April, 1961 is considered to be one of the unsuccessful covert military invasions of the 20th century. In 1959, the Cuban revolutionist Fidel Castro overthrew the Cuban dictator Fulgencio Batista through an armed conflict that lasted nearly five and a half years. Castro and his comrades were Socialists and they believed a Communist social system would better suit their nee. In order to fulfill this agenda, the new Cuban governmentRead MoreThe Bay Of Pigs Invasion1147 Words   |  5 PagesLouis Tullo Mrs. Forsyth U.S. History II 30 March 2016 Bay of Pigs Invasion Bays in pigs invasion is a cold war planned and fought by American president John F. Kennedy in an attempt to overthrow in early 1960’s. This came after Fidel Castro overthrew the then Cuban president Fulgencio Batista. The president was corrupt and had allies in the United States allowing the Americans to control the Cuban economy (Khan 21). The incoming Castro did the opposite by disapproving the Americans and resistedRead MoreThe Bay Of Pigs Invasion1652 Words   |  7 PagesThe purpose of the Bay of Pigs Invasion was to overthrow Fidel Castro as leader of Cuba and help stabilize the Cuban government. Fidel Castro started the MR-26-7, an anti-Batista group. At the time, Batista was the so called president and he claimed to be running a disciplined democracy.The people saw this as a dictatorship takeover. Castro ran the group as a clandestine cell system with ten members in each cell and they did not know the whereabouts or activities of the other cells. He was buildingRead MoreThe Bay Of Pigs Invasion1392 Words   |  6 PagesChapter 1 - The Bay of Pigs Invasion - 1961 Figure 1The above image is a primary source image of Fidel Castro (right) an infamous Cuban dictator, and Che Guevara who played a number of key roles within the Cuban government. This photo was taken in 1961, during which the Bay of Pigs Invasion took place. The photo was taken by Alberto Korda, a Cuban photographer. This photo allows us to peer into the past and see Castro presumably leading Cuban troops. There is a large possibility of bias when consideringRead MoreThe Bay Of Pigs Invasion1108 Words   |  5 PagesThe Bay of Pigs is an inlet of the Gulf of Cazones located approximately 97 miles southeast of Havana (Capital of Cuba). The Bay of Pigs Invasion is one of the United States biggest invasion fails in history. The invasion was meant to overthrow communist Cuba and bring Fidel Castro’s power to an end. This was obviously a fail, because as we now know, Fidel had been in power until 2008, and now his brother Raul Castro is the president. The blame for this fail is o n the Central Intelligence AgencyRead MoreAnalysis Of The Bay Of Pigs Invasion2708 Words   |  11 Pagesanalysis the Bay of Pigs invasion that occurred 17 April 1961, to use the Butterfly effect and to introduce Intelligence Platforms not utilized before and during the invasion, to suggest a alternate outcome to the invasion if these factors were applied properly or if other events never happened. The Bay of Pigs resulted in the failure to remove Fidel Castro from Power. If the CIA used Human Intelligence properly and if the U-2 Spy Plane program was not revealed to the World, the invasion may haveRead MoreThe Bay Of Pigs Invasion Of Cuba1036 Words   |  5 PagesThe Bay of Pigs Invasion of Cuba by the United States on April 17, 1961 was in the planning stages before John F. Kennedy became America s President. The plan was made by the CIA (Central Intelligence Agency) during the Eisenhower years, and JFK supported the decision with modifications. Kennedy’s goal was to remove Fidel Castro from power of Cuba, cut his ties with the Soviet Union and establish a friendly government of the United States. He wanted the invasion to seem just plainly anti-CastroRead MoreThe Bay Of Pigs Invasion Into Cuba2257 Words   |  10 PagesThe Bay of Pigs invasion into Cuba can be seen as one of the most important political decisions in the history of the United States. Four months after John F. Kennedy took office as the thirty fifth President of the United States, he was blamed for the failed invasion of the Bay of Pigs. The failure was due to the lack of bad advice he received and then used to put into making his decision to invade. The decisions he made showed that the United States President and his Joint Chiefs were far fromRead MoreThe Invasion Of Cuba During The Bay Of Pigs2281 Words   |  10 Pagesunsuccessful invasion of Cuba at the Bay of Pigs, that is located on the southern coast of Cuba about 95 miles southeast of Havana, was one of miscommunication, mismanagement, and horrible execution (Bay of Pigs 378). The responsibility for the failed invasion falls right on the CIA (Central Intelligence Agency) and a president by the name of John F. Kennedy. The intention of the invasion was to assault communist Cuba and put a halt to Fidel Castro. Ironically, 39 years after the Bay of Pigs, Fidel CastroRead MoreThe Cuban Missile Crisis : The Bay Of Pigs Invasion1272 Words   |  6 PagesProceeding to the Cuban Missile Crisis, American relationships with Castro were previously tense by the Bay of Pigs invasion (196 1) where the United States made an unorthodox action towards Cuba by financing and sending insurgent Cubans to help aid in overthrowing and attacking Castro’s supporters and Castro himself0000000. The Bay of Pigs was unsuccessful. This eventual lead to Castro’s joining with communist Soviet Union and leaving Castro cautious of American plans for Cuba. Castro’s suspicions

Intel Case Free Essays

Intel makes the microprocessors that are found in 80 percent of the world’s personal computers. In the early days, Intel microprocessors were known simply by their engineering numbers, such as â€Å"80386† or â€Å"80486. † Intel positioned its chips as the most advanced. We will write a custom essay sample on Intel Case or any similar topic only for you Order Now The trouble was, as Intel soon learned, numbers can’t be trademarked. Competitors came out with their own â€Å"486† chips, and Intel had no way to distinguish itself from the competition. Worse, Intel’s products were hidden from consumers, buried deep inside PCs. With a hidden, ntrademarked product, Intel had a hard time convincing consumers to pay more for its high-performance products. Intel’s response was a marketing campaign that created history. The company chose a trademarkable name (Pentium) and launched a marketing campaign to build awareness of the Intel brand. The â€Å"Intel Inside† campaign was Intel’s effort to get its name outside of the PC and into the minds of consumers. Intel used an innovative cooperative scheme to extend the reach of its campaign. It would help computer makers who used Intel processors to advertise heir PCs if the makers also included the Intel logo in their ads. Intel also gave computer manufacturers a rebate on Intel processors if they agreed to place an â€Å"Intel Inside† sticker on the outside of their PCs and laptops. Simultaneously with the cooperative ads, Intel began its own ad program to familiarize consumers with the Intel name. The â€Å"Intel Inside† campaign changed Intel’s image from a microprocessor maker to a quality standard-bearer. The ads that included the Intel Inside logo were designed to create confidence in the onsumer’s mind that purchasing a personal computer with an Intel microprocessor was both a safe and technologically sound choice. Between 1990 and 1993, Intel invested over $500 million in advertising and promotional programs designed to build its brand equity. By 1993, Financial World estimated the Intel brand to be worth $17. 8 billion. Intel continues its integrated campaigns to this day. For example, when launching its Centrino mobile platform, Intel began with TV ads that aired in the United States and 11 other countries. These ads include the animated logo and ow familiar five-note brand signature melody. Print, online, and outdoor advertising followed shortly thereafter. Print ads ran in magazines and featured ads that targeted that magazine. For instance, an ad appearing in a sports magazine showed the logo in the center of a tennis racquet with the tagline â€Å"High performance laptop. No strings attached. † Simultaneously, Intel held a â€Å"One Unwired Day† event that took place in major cities such as New York, Chicago, San Francisco, and Seattle. In addition to allowing free trial Wi-Fi access, each city held festival events that included live music, roduct demonstrations, and prize giveaways. The company also set up free access demonstration sites (with wireless Centrino-powered laptops) in areas frequented by road warriors, such as San Francisco’s airport. To boost interest in mobile computing, the company partnered with Zagat Survey to produce a mini-guide inserted into The New Yorker that identified more than 50 â€Å"Wi-Fi Hotspots†Ã¢â‚¬â€mainly restaurants and hotels—in the â€Å"One Unwired Day† cities. Finally, Intel ran online ads on such Web sites as CNET. om and Weather. com. Yahoo! created a Wi-Fi Center Web ite co-sponsored by Intel and featuring Centrino advertising. The â€Å"Unwired† campaign was another Intel success in marketing integration. The $300 million total media effort for the Centrino mobile platform helped generate $2 billion in revenue for Intel during the first nine months of the campaign. Among marketers, Intel won the Innovation award in the Business Superbrands Awards 2003. Going forward, Intel CEO Craig Barrett said the company will aggressively target opportunities outside of its traditional revenue stream in PCs. The company ill be moving beyond â€Å"Intel Inside† to â€Å"Intel Everywhere†Ã¢â‚¬â€Intel chips in every type of digital device possible, from cellphones to flat-panel TVs to portable video players and wireless home networks, even medical diagnostic gear. The company is targeting 10 new product areas for its chips. If the new markets take off, they’ll increase demand for PCs and services, bringing new revenues for Intel’s core products even if its own new products do not succeed in these markets. In 2005, former marketer Paul Otellini will succeed Craig Barrett as CEO and take the helm of this $34 billion company. How to cite Intel Case, Essay examples

Strategic Management and Business Policy

Question: Discuss about the Strategic Management and Business Policy. Answer: Introduction Starbucks Coffee was first opened in Seattle, Washington, on 31st March 1971. It is an American coffee company and with coffeehouse chain worldwide. At present, Starbucks is present in 72 countries and territories and has its stores in 23,768 locations worldwide (Starbucks Coffee Company, 2016). This paper aims at presenting a cross-sectional analysis on the strategical management of the company. Overview of the business According to Wu (2013) , Starbucks Coffee offers a variety of products to its customers such as instant coffee, Espresso, Caffe Latte, Frappuccino, Teavana tea products, pastries, fresh juices, ice cream and other seasonal offerings. Starbucks has installed automated machines at some places that have 280 possible drink combinations to choose. Starbucks is in partnership with Apple, Kraft Foods, and PepsiCo company. Starbucks also went in partnership with Arizona state university, where the students would be provided a certificate and the cost of covering 44% of its fees while working at Starbucks (Wu 2013). Vision Though Starbucks provides with no specific visionary statements, one can still comprehend after a brief description provided on its website Starbucks Coffee Company(2016), that it aspires to be the best purveyor of finest coffee in the world, by uncompromising the principles of the company. Starbucks wants to achieve the leadership in the coffee industry. It has a target to grow globally through new Starbucks cafes. Mission As mentioned in the website, the company aims to inspire and nurture human spirit one person, one cup and one neighborhood at a time". The mission statement also shows how Starbucks aims at growing the business, at one place or a neighborhood at a time. They have even mentioned how much they are passionate about their coffee, partners, shareholders, neighborhood and stores. They have even set an environmental mission list Hat aims to implement ideas that are eco-friendly. Annual turnover and net profit According to the updated statistical record of Starbucks Coffee by Zhang , Chien and Ma (2015) - Annual turnover 2015 Average for the past five years (2011-2015) Revenue And Sales 19.15 billion US$ 15.098 billion US$ Gross Income 4.56 billion US$ 3.262 billion US$ Net Profit 2.76 billion US$ 3.152 billion US$ Geographic operation According to Wrigley and Lowe (2014), there are 191,000 employees presently employed in Starbucks coffee. Starbucks initially started its store in Seattle, Washington, but now it has spread itself worldwide with stores in all the continents. United States, Mexico, Puerto Rico, Costa Rica, Bahamas, Guatemala, El Salvador, Aruba in North America . China, Japan, South Korea, Taiwan, Phillipines, Turkey, Thailand, Indonesia, Malaysia, Hong Kong, United Arab Emirates, Kuwait, Saudi Arabia, India, Lebanon, Bahrain, Vietnam, Qatar, Oman, Kazakhstan, Cambodia in Asia. New Zealand and Australia in Oceania. Argentina, Brazil, Peru, Chile, Combia and Bolivia In South America. United Kingdom, Germany, France, Russia ,Spain, Switzerland,Netherland, Poland, Ireland, Greece, Austria, Czech Republic, Denmark, Sweden, Norway , Belgium , Hungary, Romania, Cyprus, Portugal , Bulgaria, Finland , Luxembourg ,Slovakia and Monaco in Europe . Nature of the industry Starbucks coffee is an American company that operates in retail coffee and snacks store industry. It is spread worldwide and is considered as one of the leading firms in its field. It prodly boasts of offering a variety of products to its customers. The company is in a mature stage with a medium level concentration. Main competitors According to Wu (2013), Starbucks belongs to the coffee and beverages industry thereby, acquiring a lot of competitors in its field. The main competitors of Starbucks are McDonalds, Costa Coffee, Coca Cola, Caribou Coffee, Coke, Petes Coffee, Nescafe. Environmental and social policies As stated by Rothaermel (2015), the policies are - Starbucks started ground for your garden approach to making the business environmentally friendlier by composting the leftover coffee grounds. The problem of dipper wells where water was being wasted, were replaced by push buttons metered faucets that saved up to 150 us gallons of water per day in every store. Starbucks uses 10% recycled paper for its beverage cups. In 2016, starbucks initiated a five year plan to donate unsold food to U.S local food banks. Recommendations Starbucks coffee should enhance its vision statement by reflecting the growth of its array products that it offers. Its mission statement should provide the approaches and strategies that the firm is planning to use. It can add more details to show how the company inspires and nurtures the human spirit. It has succeeded in being one of the finest companies in its field. It should start advertising its products in those countries where its store count is comparatively less. This would help them to grab the customers attention (Rothaermel 2015) Conclusion A cross-sectional analysis of Starbucks coffee has been done. The areas of geographical extents, current employment rate, current revenue and net profits, chief competitors and environmental policies has been analyzed. Its visions and missions are comprehended, thereby giving a clear view of how the company aims to work in future. In the end, the paper concludes with some recommendations that would help the company in its strategic management and business policy. References Rothaermel, F.T., 2015.Strategic management. McGraw-Hill. Starbucks Coffee Company. (2016). The Best Coffee From | Starbucks Coffee Company. [online] Available at: https://www.starbucks.in/coffee [Accessed 23 Aug. 2016]. Wrigley, N. and Lowe, M., 2014.Reading retail: a geographical perspective on retailing and consumption spaces. Routledge. Wu, C.L., 2013. The Research of Brand Image, Experiential Marketing, Customer Satisfaction and Customer Loyalty-Example of Starbucks Coffee. Zhang, K., Chien, N. and Ma, A., 2015. BUSINESS 478 Section D100.