Essay on Cultural Globalization - 2084 Words

Globalisation and global flows of culture have redefined the processes in which we share and connect to ourselves, others, and the world. From its onset, globalisation had both proponents’ and critics; some believed that it leads to a rich, hybrid global culture. Others saw it as the west versus the rest, an imprint of Western values and ideologies upon the world’s rich and diverse cultures. In exploring global flows of culture, we can observe these major assumptions about globalisation as well as its changing nature. New, ‘reverse’ cultural flows have begun to emerge and question these traditional assumptions. The case study of Japan’s ‘pink globalisation’ is one such reverse flow. Globalisation can take on many different shapes and†¦show more content†¦Appadurai terms these global flows as ‘scapes’, in which media, technology and ideology circulate broadly around the globe. The forces behind this new global imagination and its scapes are no longer nation states but global media corporations. Accelerated by the dawn of the internet and an opening up of transnational borders for economic trade in the 1990’s, global media corporations have rapidly penetrated overseas markets with products aimed at consumers in what could be seen as a cultural ideology of consumerism. Cultural globalisation is no longer a case of Americanisation, but rather multiple, competing globalisations of global media corporations. Henry Jenkins observed the impact of these global media corporations which he described as ‘corporate convergence.’ In addition, we also see a ‘grassroots convergence,’ in which fans armed with new technologie s capable of crossing borders (such as the internet) prescribe to new forms of popular culture. Jenkins observed this convergence coupling as ‘pop cosmopolitanism.’ This notion of pop cosmopolitanism explains the rise in popularity of a new, reverse flow, in which Japanese popular culture products are being disseminated across the globe. To demonstrate the active way in which media is appropriated by peopleShow MoreRelatedGlobalization And Cultural Change : Globalization930 Words   |  4 PagesGlobalization Cultural Change Globalization refers the movement toward globally similar social attitudes, linguistic, global trades, through increased connectedness among countries and individuals worldwide. This globalization allows citizens to discover and explore other cultures. As globalization occurs, local cultures need to take an active role. With actively engaged local cultures, globalization can be a win-win situation in both world and local cultures and can lead citizens throughout theRead MoreGlobalization : The Vision Of Cultural Globalization Essay1947 Words   |  8 Pagesagree that the essence of globalization is the interaction between people is expanding at the global level and the consequences arising from that. Globalization is increasingly being confirmed objective trend, inevitably, be expanded from economic to other aspects of social life, such as politics, culture, security, defense, ... If economic globalization has become familiar cultural globalization poses many concerns need to explai n. The vision of cultural globalization In the late twentieth centuryRead MoreCultural Globalization and Westernization698 Words   |  3 PagesGlobalization is the process of international integration arising from the interchange of worldviews, products, ideas, and other aspects of culture. Cultural globalization is dealt with in our everyday lives. It deals with different ideas, meanings, and values throughout the world, globally. International travel, television, music, the Internet and many different popular cultures influence it. Globalization has been questioned whether or not it actually leans towards the Western culture, or if itRead MoreCultural and Economic Globalization1072 Words   |  5 Pagesfilm Lost in translation, Eat Pray love written by Elizabeth Gilbert and in the 2011 Television series Off The Map directed by Jenna Bans. The values explored in these texts are fundamentally linked to the religious, philosophical, scientific and cultural paradigms of the twenty and twenty first century , are a reflect ion of society and literature in that time period. 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The developments of technology, organizations, legal systems, and infrastructures helped enable this movement to occur, thus leadingRead MoreGlobalization And The Threat Of Cult ural Imperialism1133 Words   |  5 PagesGlobalization has produced a new level of interconnectedness among us, for it is an interconnectedness that not only compels diversification, but also provides a shared experience into the worldview of the accompanying culture. While the power of globalization would be advantageous in stimulating sustainable economic growth; that same power produces an evolving set of consequences – some good and some bad. In order to understand the effects of globalization and the threat of cultural imperialismRead MoreThe Myths of Cultural Globalization Essay3502 Words   |  15 Pages Globalization, both as an ideology and process, has become the dominant political, economical and cultural force in the 21st century. Quote from Globalism: The New Market Ideology by Manfred D.Steger Read MoreThe Dichotomy Of Globalization And Cultural Diversity1964 Words   |  8 Pagesinteract and integrate with one another is defined as globalization. This process is driven by both international trade and investment, aided by technology. The effects go beyond business and finance, in fact, all aspects of culture, politics, the environment and the health of human beings is affected by globalization. (The Levin Institute, 2015) The paradoxical dichotomy of globalization and cultural diversity are, on one hand, globalization provides third world cultures, and nations in conflict